People Come for Speakers, But Come Back for Connections
You want attendees talking about your conference for months. You want sponsors eager to return. You want people feeling FOMO about missing it.
But most conferences:
- Treat networking as an afterthought (awkward cocktail hours)
- Rely on business card exchanges that lead nowhere
- Have forgettable "hallway track" moments
- Fail to create the connections that drive return attendance
- Leave sponsors with booth traffic but no real engagement
Content and speakers bring people the first time. Connections bring them back.